The Courtyard by Marriott near the Medford Airport stands as a showcase of how thoughtful design and collaboration can enhance both brand consistency and guest experience. CDArchitects, in partnership with Interior Designer, Fran Wing, led a series of franchise design updates to the hotel’s lobby, hallways, and guest rooms, blending Marriott’s modern hospitality standards with the warm, inviting character of Southern Oregon.
The updated lobby now welcomes travelers with open, flexible seating arrangements, modern lighting, and subtle regional details that evoke the area’s natural landscape. The hallways and guest rooms feature refined finishes, improved lighting, and durable materials that elevate comfort while supporting ease of maintenance. Together, these improvements reflect Marriott’s mission to create a space that is both functional and inspiring for business and leisure travelers alike.
Architectural Elements for Hotel Design
Designing successful hospitality spaces requires balancing comfort, efficiency, and aesthetic identity—each essential to creating an environment that meets guest expectations while supporting staff operations.
Key Architectural Elements in Hotel Design
- Flow and Functionality: Guest circulation must feel natural and intuitive. Efficient layouts in lobbies, hallways, and guest areas ensure that guests move comfortably while supporting operational efficiency for staff.
- Lighting and Atmosphere: Lighting design plays a pivotal role in shaping mood and experience. At Courtyard by Marriott, layered lighting—combining natural light, ambient tones, and accent fixtures—creates a sense of calm and welcome.
- Material Selection: Finishes and furnishings must balance durability and elegance. The Medford hotel uses warm, natural textures and resilient materials suited to high-traffic environments, ensuring longevity without sacrificing beauty.
- Acoustic Comfort: Quiet rooms and sound-dampened hallways are critical to guest satisfaction. Thoughtful insulation, floor coverings, and wall treatments enhance privacy and restfulness.
- Local Connection: Incorporating regional colors, materials, and design motifs creates a sense of place, allowing guests to experience both the Marriott brand’s consistency and the unique character of Southern Oregon.
Through these architectural principles, the Courtyard by Marriott – Medford Airport renovation demonstrates how hospitality design can unite functionality, comfort, and local identity. The result is a modern, welcoming destination that feels distinctly Marriott, yet authentically Southern Oregon.